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What is a primary concern when applying makeup?

  1. Skin sensitivity and allergies

  2. Longevity of the makeup

  3. Color matching

  4. Brand reputation

The correct answer is: Skin sensitivity and allergies

When applying makeup, a primary concern is skin sensitivity and allergies. This is crucial as individuals often have varying skin types, and some may react negatively to certain ingredients found in makeup products. Sensitivity can manifest as redness, itching, or irritation, and allergies can lead to more severe reactions. Therefore, professional makeup application starts with understanding the client's skin and ensuring that the products used are safe and suitable for their specific skin type. Making informed choices about ingredients can prevent adverse skin reactions, making this concern paramount in the makeup application process. While factors such as longevity of makeup, color matching, and brand reputation are also important considerations, they are secondary to ensuring the client's skin health and comfort. This foundational concern aligns with the ethical responsibilities of cosmetologists who must prioritize the wellbeing of their clients above all else.