What is the primary purpose of a facial mask?

The primary purpose of a facial mask is to provide targeted treatment for specific skin concerns. Facial masks are designed to deliver concentrated ingredients that can address a variety of skin issues, such as hydration, brightening, firming, soothing irritation, or controlling oil production. Depending on the formulation, a mask can help improve the overall appearance and health of the skin by delivering nutrients directly where they are needed most.

While exfoliating the skin, moisturizing, and removing makeup are important aspects of skin care, these functions are typically fulfilled by different products or steps within a skincare routine. Exfoliation is generally achieved through scrubs or chemical exfoliants, while moisturizing is typically done with creams or serums designed specifically for that purpose. Makeup removal is handled through cleansers or wipes, making facial masks uniquely beneficial for providing specialized treatments aimed at specific concerns.